The current situation and the changing lifestyles of
people are making the benefits and rewards of shopping through e-commerce
platforms increasingly visible.
67% of Colombians said they would continue to choose this
type of channel even after the quarantine ended, indicating an inevitable
change in consumer habits, which was reflected in increased sales in various
categories such as beauty products. ...
Comparing to what happened in 2020 and over the same
period lifebloombeauty in 2019, Mercado Libre found that sales of beauty products through the
platform increased by more than 110%.
“The increase in sales in these categories shows how the
consumer mindset of Colombians has changed. Thanks to the shopping experience
that our platform offers them, people have been able to experience the comfort,
safety and agility behind purchasing their favorite items through our channel,
”said Juan Camilo Pachon, Head of Free Market Colombia.
MOST SALES AND WANTED IN CATEGORY
On the occasion of a special cosmetic promotion futuretechexpert that
Mercado Libre will be holding today, September 7th, a leading e-commerce
platform has computed the products that have taken first place in the list of
the most popular and sold in this category.
When analyzing where the search queries and sales of
users of the platform are concentrated, a trend was revealed for products
related to hair care and growth, as well as cosmetic tools designed to shape
the figure.
In this sense, the top 5 products most demanded by
Colombians naturalbeautytrends in official Mercado Libre stores were: Moisturizing Keratin by
Recamier, Lipstick Duo Tattoo by Belcorp, Got 2 Be Dry shampoo by Henkel, Agua
Micelar by Loreal and Cleanser. ... Easy for Beurer.
It should be noted that several national and techsmartinfo international brands are represented in official stores in the cosmetics
category, and their number on the marketplace has increased significantly
during 2020.
Finally, the top-selling products in this category smarttechpros in
2020 were: hair straightener with keratin technology and argan oil, coconut
hair oil, hairdressing combination and hairdressing salon.
Beauty brand oBoticário recently opened a new store in
the Parque La Colina shopping center in the north of Bogota.
Thanks to this new location, the Brazilian company opens
11 stores in Bogota; although it is expected to reach over 30 locations in the
city in the next few years. This is confirmed by Luciana Alves, Regional
Manager of OBoticário Colombia.
According to Alves, the Parque La Colina shopping center
was chosen because “it is a strategic location in line with the brand's product
portfolio. It's also an incredible score for the number of people it accepts.
"
oBoticário is a cruelty-free, all-natural beauty brand
with over 500 vegan products.
